FOR MISSION-DRIVEN NONPROFITS
New revenue.
No ask required.
Onward connects your community with professionals who give back — turning the trust you've already built into recurring partner revenue and deeper donor engagement.
OUR COMMUNITY PARTNERS
Edina Early Learning Center
Normandale Elementary
Hornet Cares Fund
Edina Public Schools
Valley View Middle School
Give and Go
Second Harvest Heartland
South View Middle School
Concord Elementary
Highlands Elementary
Cornelia Elementary
Creek Valley Elementary
Edina Early Learning Center Normandale Elementary Hornet Cares Fund Edina Public Schools Valley View Middle School Give and Go Second Harvest Heartland South View Middle School Concord Elementary Highlands Elementary Cornelia Elementary Creek Valley Elementary
Your next great funding channel
is already sitting in your donor base.
HOW IT WORKS
The professionals and business owners who believe in your mission have been looking for a better way to give through their work. Onward builds the channel that makes it recurring, structured, and compounding.
Revenue Growth
Every professional in your Onward network is already committed to your mission. Now they can increase their impact by giving more as their business grows. No more cold asks, but a compelling regenerative fundraising model.
Trust That Goes Both Ways
Every professional's profile showcases exactly how they give — their giving commitment, their annual pledge, the causes they support. What your community sees isn't an advertisement. It's a professional who is willing to help fund the things they care about.
A Benefit Donors Will Use
Onward features professionals and local businesses. These may include real estate agents, mortgage brokers, financial advisors, attorneys, insurance professionals, and commercial services. Really anyone who wants to give through their work.
Grows Without Your Effort
Onward professionals take your mission to their clients and networks — becoming a living extension of your fundraising without you having to ask. Your team stays focused on your mission while the network compounds.
WHAT YOU GET
More than a sponsorship.
A program your community will use.
Onward gives your organization a branded partner program — one that generates revenue and creates real value for the people you serve.
Partner Revenue
Each community partner in your network commits to giving back to your mission through their work. Some offer a minimum annual threshold, some offer transaction/sales based giving and some offer both. Onward turns giving into a component of partners’ business planning vs an end of year question.
A Curated Community Partner Directory
Your organization gets a branded Onward page featuring professionals who have made documented giving commitments — a trusted list you can share with confidence anytime someone in your community needs those services.
Turnkey Marketing Assets
Onward provides ready-to-use content for your newsletters, social channels, and website — so introducing the program to your community takes minutes, not days.
Partner Management
We onboard every partner, collect their business information, document their giving commitment and maintain their profile. Our team’s mission is to inspire more giving so we send weekly emails, collect stories of impact, network professionals together, host a podcast, and act as your biggest fundraising cheerleaders!
Most of your best potential partners have never been asked
the right way.
A NEW KIND OF PARTNER
Traditional sponsorships and corporate partnerships are built for big checks and big logos. But the professionals and small business owners in your community — the ones who've shown up for years, who believe in what you do, who want to give through their work, not just at a gala — they've never had a structured way in. Onward exists to change that. It turns the people who were too small for a sponsorship tier and too committed to stay on the sidelines into recurring, engaged community partners.
TRADITIONAL MODEL
A few
big partners
Large corporate sponsorships that take months to close, renew annually, and disappear when priorities shift.
→
ONWARD MODEL
Many
invested partners
Professionals who give every month, deepen over time, and bring their clients and networks along with them. Onward turns engagement into sustained giving.
AMPLIFIED REACH
Your mission doesn't stop at your donor list.
Onward brings your organization's mission to our broader professional network — introducing your cause to service providers across the region who are actively looking for communities to support. Every new community partner who joins extends your reach through their clients, their colleagues, and their networks. Your mission travels further than you can take it alone.
Simple, predictable revenue.
No fees. No friction.
HOW YOU EARN
PARTNER PROGRAM
Free to join. Onward handles everything.
$0/mo
Free for nonprofit partners — always
There's no cost to become an Onward partner. We embed the platform on your site. You start with our existing professionals — and as your community partners are added, we onboard them and support your mission by growing their giving.
✓ Branded Onward partner page
✓ Curated directory of community partners
✓ $150 donation with nonprofit code
✓ Onboarding & ongoing support from our team
✓ Nonprofit features to our professional/brand community & opportunities for call to action for larger event or specific sponsor calls
Nonprofits are given a unique code. Every Onward member partner using the unique code when onboarding generates a $150 donation to the nonprofit designated.
IINCREASED REVENUE
THE COMPOUNDING LAYER
Every community partner commits to giving more through their work — building it into how they run their business. When your donors choose to work with them, they can see exactly how that professional gives: what they've pledged, what they support, and how their work creates more impact for your cause. The giving commitment is what makes it compound.
GUARANTEED
Commitment
+
COMPOUNDING
Ongoing Giving
Each partner gives more through their work — their clients can see that commitment & join in generosity every time they engage.
All Onward partners include a giving commitment as a part of their profile creating guaranteed, committed revenue to support your mission.
INCLUDED FOR EVERY PARTNER
Everything you need to launch
and nothing you have to manage.
✓ Branded partner directory page
✓ Newsletter & social media assets
✓ Onward team support throughout
✓ Community partner onboarding & training
✓ Community introduction support
✓ Add professionals anytime
✓ Philanthropic training to partner professionals
✓ Annual community impact report
✓ Zero cost to your organization
What partnering with Onward
actually looks like.
SEE IT IN ACTION
A walkthrough of what happens when your organization joins Onward — from your first conversation with our team to your branded directory going live to your first monthly partner payment hitting your account. No surprises. Just a clear picture of exactly what to expect and how quickly your community starts to benefit.
The organizations that join now shape what Onward becomes.
EARLY PARTNERS
Onward is building its network one community at a time. The organizations that partner now shape how the program grows, which professionals enter their market, and what the Onward experience looks like for their community.
Being early forges the path of the movement.
FIRST PICK
Shape Your Network
Early partners have direct input into which professionals are invited to their community — ensuring the directory reflects your values before it scales.
ONWARD DONATIONS
Increased Revenue
Every partner that onboards with your unique code generates a $150 donation to your organization. Annually, we donate 10% of renewal fees.
NO COST. EVER.
Always Free for Nonprofits
Onward is and will always be free for nonprofit partners. The professionals fund the platform. Your organization only ever receives.
FAQ
Questions worth answering before you say yes.
-
Onward builds and manages a branded community partner directory for your organization — featuring agents, advisors, other service providers, businesses & brands who have documented giving commitments to your cause. When your community members need those services, they have a trusted list to turn to & when they work with any of these providers, some of what they pay funds your mission.
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No. Onward is completely free for nonprofit partners. The professionals in your network fund the platform. Your organization receives — partner revenue through giving commitments, marketing assets, and a community resource — without any fees or fundraising effort required.
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Very little. Onward handles professional onboarding, training, platform management, and payment processing. Your team's involvement is primarily at launch — introducing the program to your community through your existing channels. After that, the program runs itself.
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Onward works with real estate agents, mortgage brokers, financial advisors, attorneys, insurance professionals, other service providers, businesses, and brands - really anyone who wants to give through their work. Every professional documents their giving commitments before they appear in your directory — their annual commitments, their per-transaction giving pledge, and the causes they support. You can have input into which professions and individuals are invited, especially as an early partner.
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Featuring them in your directory doesn't endorse their business — it endorses their giving. Each professional's profile showcases their giving record: their monthly commitment, their per-transaction pledge, and the causes they support. What your community sees isn't an advertisement. It's a professional who is willing to help fund the things they care about. We design the program so your organization can share the directory with confidence while keeping appropriate distance from individual service outcomes.
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Revenue starts when your first community partner goes live in your directory. The more actively your team introduces the program, the faster your network grows & the faster giving commitments begin to activate with revenue flowing.
Ready to turn your donor base into durable funding?
The professionals in your community are already giving. Onward builds the channel that makes it recurring, structured, and compounding — at no cost to your organization.